Persian Rug Specialists



Persian Charm

New Rugs

View our selection of authentic Persian and Oriental Rugs in store.


Using our secret methods to dry clean your rugs 


Traditional methods used to restore your rugs to its original condition

a little about..

Persian Charm

Persian Charm is a Durban based Carpet Retail store that specialises in Persian and Oriental rugs. With its founder, Charm Moodley, using her 35years of experience in the industry to start her own store in 2005, we remain the only qualified Persian rug specialists in Durban, South Africa. 

We stock the finest range of Persian and Oriental rugs for sale, along with a selected range of second hand rugs. All cleaning and restoration of your rugs are done by us, using a dry cleaning process that is done by hand. 

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